10 chatbot examples to boost your marketing strategy

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10 chatbot examples to boost your marketing strategy

chatbot marketing strategy

A client can click on one of the options and insert a keyword or a photo to find what they are looking for. Once the search is defined, the bot will send the lead to the correct page on the company’s website. The number of people using Meta’s Messenger app is estimated to be 3.1 billion by 2025. The platform hosts over 300,000 brand chatbots that answer customer queries, make product recommendations, take orders and more. Similarly, chatbot marketing can boost sales when set up to proactively send notifications about offers and discounts to speed up the purchase process.

  • With future improvements on the horizon, you will soon see more robust data coming your way, another reason to test your bot to tailor it to what your customers truly want.
  • As a result, chatbots have become an increasingly popular tool for growth marketing, as businesses seek to leverage their capabilities to drive revenue and customer growth.
  • We’ll be focusing specifically on chatbots on social media channels in this post.
  • Website visitors are 82% more likely to convert to customers if they’ve chatted with you first.
  • Or, if a high-intent lead is looking at one of your product pages, your chatbot can bypass all the usual qualifying questions and ask if they’re ready to book a demo.
  • Chatbots are also beginning to create an easier method for automated responses to potential buyers’ frequently asked questions.

An AI-powered bot can answer frequently asked questions (FAQs) instantly and lead users to a web page containing answers. With solutions like Talkative, chatbots can also enable seamless escalation to live chat. The last 2 years of Covid lockdown have brought in a lot of change in the digital sector. The AI technology sector has thus grown massively in the time people were stuck in their homes. The world has become digitised and there is more scope in digital marketing than ever before.

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Firstly, chatbots can provide instant responses to customer queries, which can lead to faster resolution of issues and increased customer satisfaction. Secondly, chatbots can personalize the customer experience by providing tailored recommendations and offers based on the customer’s preferences and past behavior. Finally, chatbots can be available 24/7, which means that customers can get assistance at any time, leading to improved satisfaction and loyalty.


So make sure to test different messaging and offers to see what gets the most engagement. By continuing to iterate on your chatbot experience, your marketing campaigns will spark more conversations with buyers and drive them further along the funnel. Instead, focus on building playbooks that will best serve your goals and streamline the buying experience. By adding a chatbot to your content landing pages, you can start conversations through your content, improving your conversion rates and setting the stage for a deeper relationship. Our conversational landing page for our Book of Hooks has a chatbot embedded in it, allowing readers to ask questions and even jump into a conversation with our sales team. In addition, chatbots are going to continue getting smarter as AI technology continues to evolve.

Tip 9: Always offer a way to exit the experience

Seamlessly integrate with other tools like WordPress, Shopify, and more. As you learn more about your customers, you’ll want to segment them by where they’re at in the sales funnel. Users asking awareness-based questions are in one stage of the purchasing process. All you need to do is set up your bot to properly assist you towards your overall goal.

chatbot marketing strategy

Chatbot marketing facilitates this strategy by letting you automate aspects of the competition. For example, your chatbot may invite online visitors to participate. Even better, you may implement it on your existing program by making it ask additional questions. Although chatbots are often thought of as a means to an end (answering questions and providing assistance), they may also deliver value-driven, contextual support that is very helpful to organizations. When considered as a whole, the potential savings made possible by chatbots make them an attractive asset to any business.

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Brands either prepare answers to be triggered via rule-based automation or use conversational AI chatbots. Wrike has set up a chatbot scenario where returning visitors are greeted with a welcome message. This conversation starter encourages visitors to click on the chat button and interact with a chatbot. As the conversation evolves, users learn the key product features, can chat with a sales rep, and access an educational guide via email. With this approach, chatbots can qualify leads before sending them over to sales teams.

Is WhatsApp a chatbot?

A WhatsApp chatbot is a computer program that can automatically reply to messages on WhatsApp. WhatsApp bots work 24/7 and can have multiple conversations with different persons, at the same time. They are often used to automatically answer questions and provide information about a company or products and services.

The Economist highlights the chatbot epidemic as a larger, growing trend towards text-based services, one you shouldn’t miss out on. In many cases, the first conversion is certainly not the last and it begins the start of a relationship. In fact, upselling a current customer can be 68% more valuable than attracting a new customer. Chatbot marketing can help you keep users on the right path to conversion with one-on-one communication. They can solve problems, provide assistance, and reassure visitors that their satisfaction is important to your business. There are many ways a chatbot can improve your marketing strategy and make your website more welcoming.

Provide cross-channel communication

Just a couple of pre-qualifying questions from a chatbot help live agents quickly dive into the context of the problem and enter the conversation with a solution. This is a great example of how you can nurture prospective customers with top-funnel content. Instead of going through a 2,000-word guide on product-led revenue, prospects can have a casual conversation with Correlated. For instance, if you own a procurement insurance company, your chatbot needs to have a more technical tone that aligns with the serious nature of your products. This means using industry-specific terminology and avoiding overly casual language.

  • For example, you can use chatbots to push site visitors to your quarterly content offers, whether it’s a blog post, ebook, or event.
  • 62% of all queries answered by the bot and this also helped increase their Marketing Qualified Leads.
  • This technology is not an object you can set up, launch and expect an amazing results.
  • One can say that digital marketing has become the main form of marketing in the new post covid times.
  • That’s why it is essential to give yourself some space for testing, reviewing, and optimizing your setup.
  • Chatbot marketing is all about efficient communication and seamless experiences.

This allows them to carry on more natural and engaging conversations with users, even when dealing with complex or open-ended queries. So the more personality you give to your bots, the higher chance that they’ll effectively grab the attention and engage a visitor. One way to make your chatbots more engaging is by personifying them (e.g. giving them a name or a cartoon-like or human face).

Create a consumer resource on your audience’s preferred platform.

The technology is increasing business ROI by increasing lead generation and supporting other B2B marketing strategies. Conversational marketing chatbots have many benefits and can give you great results if used correctly. To save yourself some time and problems, you should use a company that gives artificial information chatbots for marketing. This chatbot for marketing allows users to search for products and their availability. On top of that, the chatbots provided links to verified stores where the warm lead could go to pick up the products. And when conversational bots are leveraged, you can achieve all your digital marketing goals without increasing your headcount.

chatbot marketing strategy

Give it a little bit of time, and document the steps along with notes, comments, and iterations. Customers are familiar with marketing chatbots and expect them to show up on business chat lines. Facebook Messenger popularized them and soon after many companies started implementing automated assistants all over their platforms. It was a bumpy road, but in the end, bots became a staple of digital marketing.

Five Examples of Companies That Skillfully Embraced Chatbots

Amongst other things, a chatbot can serve purely entertainment purposes. It can be used to engage visitors into casual conversations and keep them longer on your site. As mentioned, the most sophisticated chatbot solutions can be pricey. However, with the innovations in technology, there are options on the market metadialog.com that are affordable even to small businesses. A chatbot can help you maintain a more balanced customer support task distribution, by taking over the simple cases and leaving only the complicated ones to reps. With a chatbot, you never miss a beat and are always available to answer customer questions.

Real Marketing and Customer Experience Questions — and ChatGPT’s Answers – CMSWire

Real Marketing and Customer Experience Questions — and ChatGPT’s Answers.

Posted: Thu, 08 Jun 2023 10:10:22 GMT [source]

Is chatbot a marketing tool?

Chatbots help in automating a significant portion of the marketing process, implying that you and your team will be able to handle a larger volume of marketing conversations, resulting in increased brand recognition and sales. Chatbots improve customer interaction with your brand.

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